The Opportunity

International Residential Media Limited (trading as “Abode”, or “the Company”) delivers highly targeted digital advertising in premium residential buildings.

• Abode installs digital screens in the lobbies of high-end residential properties, giving advertisers measurable direct access to premium, receptive audiences.
• Landlords benefit from revenue sharing and a free communication platform with tenants.
• The proven business model has thrived in the US, Canada and China, while the UK market remained underserved – until now.
• With over 95 years of combined experience, the founders have a track record of founding and exiting successful Digital Out-of-Home advertising (OOH) ventures.
• Exclusive media rights for 900+ buildings with top-tier property managers (Long Harbour, Canary Wharf Group and Ballymore) provides both a launchpad for Abode and a barrier to competition.

 

Abode Chairman’s Thoughts

"Having acquired 45 businesses, with two of those acquisitions from Craig Cohen (Abode’s Co-CEO) so far, I’m keen to support a further venture from this talented team."

"Abode offers a new In-Home/Out-of-Home medium that will deliver results for advertisers. Importantly, the business has a large sophisticated, scalable property market. This ensures scale of advertising locations can be reached, with a cost structure that can achieve significantly higher returns than the majority of OOH advertising businesses in the UK."

The Fundraise

• £750,000 (£6m pre-money valuation)
• £176,000 already committed from a VC and HNWIs
• £500,000 opportunity for Growthdeck Investors (7.6% stake)
• Exit targeted in 2028 at £81m valuation
• EIS-qualifying